Home » Blog

Category: Blog

Derek and Zac Talk Digital Nomad

Back in August ’13 my friend Derek Szeto was hired to fill the role of Product Marketer over at Tropical MBA and uprooted his entire life to move to Vietnam. Because I had previous experience leaving everything behind to move halfway around the world to work for one of my favorite internet entrepreneurs, we decided to have a chat about it before he left and share it with the world

He has since been gone for 6 months and has learned a lot, so we will have to catch up with him soon to see how his perspective has changed and what has made the biggest impact business wise.

Future Economy

Mom and Dad Could See the Future

I remember my first computer. I was about 5 years old and it was called a Tandy. I didn’t know many other kids, but looking back I think it’s safe to say most of the other kids in my neighborhood didn’t have one of these.

My father sat me down and said “Son, this is the future. Some day, everyone will have a computer. If you don’t know how to use one, you will get left behind”. Then he then began to teach me my first real operating system, DOS. I feel old just typing this…

Soon we had 3 computers in our home. A tutor came once a week to teach my siblings and I how to insert pictures and save documents on this new fangled “Windows” thing. We were required to do at least one hour of typing lessons a day every single day. No matter how hard we cried or complained my parents stayed firm. “This is the future” they would say, “You need to know how to do this”.

Now, more than 20 years after my first computer, I realize how right my parents were (aren’t they always right?). I see that I am exactly where my parents would have hoped I would be 20 years ago as early adopters of the computer. When they took the time out of their busy lives to make sure their children learned these skills they helped their children prepare for an entirely new type of economy they knew nothing about besides that it was coming.

The future is here and there is more opportunity in front of our generation than any generation before us. There are opportunities today that didn’t exist 10 years ago and that people couldn’t have even dreamed of 20 years ago. You will find that there are new jobs being created every day. Jobs your parents have never heard of and most of your friends would laugh at the title of. “Content wizard, WordPress Guru, Hack Star, ”…. These aren’t your grandfather’s job titles for sure.

These are the jobs that need filling. These are the jobs that are pushing our new economy forward faster than most people have come to realize. The future is bright, but things are changing quickly. Fortune favors both the bold and prepared and you have to be at least one of those things to grab on to one of these new opportunities.

Today’s jobs are evolving. You can’t just be a heavy hitter, you also need a golden glove, a can do attitude, and great teamwork skills. Companies need you to wear many hats and be willing to constantly grow with the technology as it changes, sometimes day to day. If you want to thrive in this new system you have to either evolve or be left in the past.

So here, publicly, I want to say thank you to my Mother and my Father. I hope I can stay ahead of the curve like you both did and prepare myself and hopefully my someday children for a future I can’t see, but I know is on its way. I’m so happy to be a part of it all and I can’t wait to see the way our world’s economy grows now that it is finally here.

Google Takes Over Boston

Google has taken over Boston’s North Station with it’s new ad campaign. The ads are very Google esque, straight to the point with no fluff. They always have a talent for displaying information and doing so as simply as possible and nailed it with these advertisements.

Text against a white background makes statements such as “Boloco has gone Google” as if it were a blank document being edited live as a Google Doc.

They also have taken the huge tablet-like screens and run their ads on them as if they were a mobile device using the actual Google Docs app.

If I didn’t already use Google all the time there is no doubt this advertisement assault would at least make me curious. 5 million companies apparently use it for everything. Companies I know and trust. Plus, it looks cool.

All the services Google offers are free. All that money was spent and effort was put into making sure the world knows that they offer an array of premium products for free that millions of companies and people trust

This is only an assumption, but I’m guessing they didn’t pay for themselves either. They plastered all those posters, lighted signs, tablet videos, ect without paying a dime themselves. In fact, Google was probably paid to do it.

How? The same way that has made them billions of dollars online. It was only a matter of time before they tested out doing the same thing in regular paid media advertising.

Google provides the platform where the people are and companies paid a hefty price for the chance to be featured on the stage Google provided. Hundreds of thousands of people come through that station between the daily commute, sporting events, and concerts.

Over 5 million businesses have gone Google, or so the ads say. Why wouldn’t you want the exclusive on being one of the 20 or so companies who get their name plastered all over the posters with one of the most successful internet companies that has ever existed.

Google will continue to dominate because it finds ways to provide value to companies. It looks for the best way to connect people with what they need. This time it was their free business solutions in a place where Boston business people travel every single day. Paid targeted advertising at it’s finest.